how to distinguish your writing

• Avoid cliché

• Avoid ordinary words and familiar descriptions

• Use active verbs

• Avoid passive voice: is, are, was, were, be, being, been, shall, will, have, has, had

• Don’t say too much about something that’s not important

• Don’t say too much about something that is important

• Make sure every word is impactful and necessary

• See and think innovatively

• It is only through risk that you can capture the impossible